You spend a meaningful share of revenue acquiring customers, and most of it goes to paid-search keywords you share with every other mattress brand. Sleeptel replaces part of that spend with consented, biometrically informed, audit-qualified consumers: people who came to the free Sleeptel Audit to find their right mattress, matched your brand, and volunteered their phone number. Because they arrive matched on measurement, they buy with more confidence. The pilot measures whether that shows in your return rate.
Four ways the audit pays you back.
A brand-facing dashboard.
Login access to the audit-takers who matched your brand: per-consumer records (phone, optional email, quiz answers, current-bed answers, demographics, match score), aggregate segmentation, month-over-month trends, CSV / API export.
Your own customer base, re-engaged.
We run activation campaigns into your existing database, consent handled under counsel. Your past customers come back through the free Sleeptel Audit as enriched, consented first-party records, surfaced only to you and never to a competitor.
An advertising channel.
When you launch a product or refresh a line, address past audit-takers who match it better than what they sleep on now. Sleeptel sends on your behalf. You never hold the details of consumers who do not engage.
Spec-matched leads and affiliate sales.
Spec-matched consumer profiles delivered as transactional leads in the A$40 to 80 range, plus commission on completed sales through Sleeptel-tagged links, at a rate set inside the partnership agreement.
A free audit people take willingly.
Consumers connect a wearable (Oura, Whoop, Apple Health, Garmin), answer the quiz, and receive a personalised mattress sleep spec matched against the AU catalogue. What that produces is consented, zero-party data: quiz answers, current-bed details, demographics, and a phone number, volunteered for the specific purpose of being matched to mattress brands. Layered consent at capture lets the consumer choose how their data is used downstream.
The biometric data never leaves Sleeptel.
- raw wearable signal (HRV, RHR, skin temp, stages)
- the full sleep spec
- the personal baseline
- behavioural sleep metrics
- confidence internals
- quiz answers
- current-bed answers
- demographics
- phone, optional email
- match score, one number*
* The match score is biometric-informed and is the one computed number that crosses. The consent gate names it: consumers are told you see their match, and that you never see their raw wearable readings or the sleep analysis the engine computes.
The limit is enforced in the data architecture: the fields on the left are not in the schema the dashboard can query. It is also what keeps the channel clean under the Australian Privacy Act. Sleep signal is sensitive information, so it moves only on voluntary, purpose-specific consent, and a base built on that consent cannot be bought second-hand. You can tell your customers exactly what is and is not shared, and the architecture backs the claim.
Start with a 30-day pilot.
- day 0
Sign a pilot lead-gen order at the published rates. Cost is variable, capped at your call.
- week 1
We run the first activation campaign into your database; qualified consumer records land in your CRM.
- day 30
You read conversion and return rate against your existing channels.
- day 90
If the data justifies it, you subscribe to the dashboard and send campaigns when your next product or refresh ships.
Every partner gets the full toolset at a single standard rate. The first sellers to sign help shape what gets built first.
Prefer the general line, or have a privacy question? See contact.