You spend a meaningful share of revenue acquiring customers. Most of it goes to paid-search keywords you share with every other mattress brand, broker lists the Privacy Act is making harder to use each quarter, and email blasts that match at single-digit rates. Sleeptel can replace part of that spend with consented, biometrically informed, audit-qualified buyers. They came to the free Sleeptel audit to find their right mattress, matched your brand, and gave us their phone number. Because they arrive matched on measurement rather than a guess, they buy with more confidence. The pilot measures whether that shows in your return rate.
Four ways the audit pays you back.
A brand-facing dashboard.
Login access to the audit-takers who matched your brand. Per-buyer records (phone, optional email, quiz answers, current-bed answers, demographics, matching signal), aggregate segmentation across your cohort, month-over-month trend tracking, and CSV / API export.
Your own customer base, re-engaged.
As part of the partnership we run activation campaigns into your existing database, with consent handled under counsel, bringing your past buyers through the free audit and back to you as enriched, consented first-party records. Identifiable records are surfaced only to you, never to a competitor.
An advertising channel.
When you launch a product or refresh a line, you can address past audit-takers who match it better than what they sleep on now. Sleeptel sends on your behalf. You never hold the details of buyers who do not engage.
Spec-matched leads and affiliate sales.
Spec-matched buyer profiles delivered as transactional leads, in the A$40 to 80 range. When matched buyers purchase through Sleeptel-tagged links, we settle commission on completed sales at a rate set inside the partnership agreement.
A free audit people take willingly.
Sleeptel runs a free mattress audit. Buyers connect a wearable (Oura, Whoop, Apple Health, Garmin), answer twelve questions, and receive a personalised mattress prescription matched against the AU catalogue. It takes about five minutes and is free to the buyer, which is why people take it and why the data is volunteered.
The audit produces consented, zero-party data: quiz answers, current-bed details, demographics, and a phone number, all volunteered for the specific purpose of being matched to mattress brands. Layered consent at capture lets the buyer choose how their data is used downstream. In a pre-launch panel of 240 respondents, 70 percent said they would connect their wearable for an A$50 mattress discount.
The biometric data never leaves Sleeptel.
Sleeptel never sells biometric data, and never sells anything computed from it. The mattress prescription the engine produces stays inside Sleeptel. You do not see the spec vector, the personal baseline, or any biometric-grounded score. The limit is enforced in the data architecture: those fields are not in the schema the dashboard can query.
That same limit is what makes the channel lawful. The Australian Privacy Act treats biometric data as sensitive information, so only voluntary, purpose-specific consent can lawfully aggregate buyer sleep signal at scale. Aggregators and data brokers cannot operate in this category. It also means you can tell your customers exactly what is and is not shared, and the architecture backs the claim.
Start with a 30-day pilot.
You sign a pilot lead-gen order at the published rates, we run the first activation campaign into your database, and we deliver qualified buyer records into your CRM. You measure conversion and return rates against your existing channels. Cost is variable, capped at your call.
If the pilot data justifies it, you subscribe to the brand dashboard and start sending campaigns when your next product or refresh ships. The first sellers to sign get design-partner pricing and help shape what gets built first.
Prefer the general line, or have a privacy question? See contact.